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1 marketing right
■ Any advertising, promotional, marketing, merchandising, licensing, franchising, sponsorship, hospitality, publishing, and any other rights, other than the media rights, and/or associated commercial opportunities related to or in connection with a competition.■ Gesamtheit der Werbe-, Promotion-, Vermarktungs-, Verkaufs-, Lizenz-, Franchising-, Sponsoring-, Hospitality- und Veröffentlichungsrechte sowie, mit Ausnahme der Medienrechte, alle weiteren Rechte und/oder verwandten kommerziellen Möglichkeiten im Zusammenhang mit einem Wettbewerb. -
2 ambush marketing
■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen. -
3 permission marketing
E-comany form of online direct marketing that involves gaining each recipient’s permission. This type of marketing typically involves sending promotional material via e-mail to an opt-in list of subscribers. The term was popularized by business author Seth Godin, who wrote Permission Marketing (1999). -
4 promoción
f.1 promotion, advancement, furtherance, development.2 promotion, giveaway.3 promotion, preferment, raise of position.* * *1 (gen) promotion2 EDUCACIÓN year, US class\campaña de promoción promotion campaignpromoción interna internal promotion* * *noun f.* * *SF1) (=ascenso) [gen] promotion, advancement; [profesional] promotion2) [de producto, oferta] promotion3)4) (=año) class, yearestaba en mi promoción — he was from my class o year, he was the same class o year as me
5) (=ganga) special offer* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex. The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.Ex. In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex. These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex. Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex. This article studies job mobility of men and women librarians and how it affects career advancement.Ex. Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex. Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex. The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex. Race was identified in previous studies as a perceived barrier to professional advancement.Ex. This article examines the views of librarians held by a number of faculty cohorts.Ex. However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.----* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex: The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.
Ex: In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex: These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex: Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex: This article studies job mobility of men and women librarians and how it affects career advancement.Ex: Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex: Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex: The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex: Race was identified in previous studies as a perceived barrier to professional advancement.Ex: This article examines the views of librarians held by a number of faculty cohorts.Ex: However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *A1 (de una actividad, un producto) promotionhacer la promoción de un nuevo producto to promote a new productpromoción de ventas sales promotion2 (ascenso) promotionB ( Educ):somos de la misma promoción we graduated together o at the same timelos médicos de la promoción de 1988 the doctors who qualified in 1988los oficiales de mi promoción ( Mil) the officers who were commissioned at the same time as meC (en fútbol) play-off* * *
promoción sustantivo femenino
1
2 (Educ):
promoción sustantivo femenino
1 (de una persona) promotion
2 (de estudios, etc) year, class: son de la promoción del 58, they graduated together in '58
3 (de un producto) promotion, special offer
' promoción' also found in these entries:
Spanish:
escalada
- hornada
English:
advancement
- class
- endorsement
- freebie
- hype
- promotion
- sales promotion
- promotional
* * *promoción nf1. [de producto, candidato] promotionCom promoción de ventas sales promotion2. [ascenso] promotion3. [en deportes] promotion;van a jugar la promoción they will play off to decide who is promoted4. [curso] class, year;compañeros de promoción classmates;la promoción del 91 the class of 91* * *f1 en empresa promotion2 EDU class, Bryear3 DEP play-offs pl* * *1) : promotion2) : class, year3) : play-off (in soccer) -
5 de promoción
(adj.) = marketing, promotionalEx. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Many publishers seem fixated on the term 'acquisitions librarian' for promotional mailings.* * *(adj.) = marketing, promotionalEx: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
Ex: Many publishers seem fixated on the term 'acquisitions librarian' for promotional mailings. -
6 ходить на рынок
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7 способствующий продвижению на рынке
Business: marketing promotionalУниверсальный русско-английский словарь > способствующий продвижению на рынке
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8 система утверждения рекламных материалов
система утверждения рекламных материалов
Маркетинг-партнерам следует представлять на предварительное письменное одобрение любые маркетинговые и рекламные материалы, относящиеся к Играм. Представление этих материалов группе ОКОИ по работе с клиентами должно происходить на стадии разработки концепции, задолго до начала производства, публикации, распространения, продажи или использования этих материалов. Ранний отклик со стороны ОКОИ позволит устранить любые потенциальные проблемы и значительно упростит и ускорит процесс утверждения.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
promotional materials approval system (PMAS)
Marketing partners are required to submit for prior written approval all Games-related marketing, advertising and promotional materials. Submission of these materials to the OCOG account management team should be made at an early stage of the concept development, well before the commencement of production, publication, distribution, sale or use of these items. Early input from the OCOG will flush out any potential issues and ensure a smoother and quicker approval process.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > система утверждения рекламных материалов
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9 маркетинговый архив
маркетинговый архив
С целью оказания МОК помощи в передаче знаний и опыта будущим организационными комитетам Олимпийских игр, Оргкомитет «Сочи-2014» обязан создавать маркетинговые архивы, где накапливается необходимая МОК информация и (без ограничений) рекламные материалы для регулярного представления в МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing archive
In order to assist the IOC in sharing its knowledge and expertise with future organizing committees for the Olympic Games, Sochi 2014 shall maintain marketing archives, including such information as the IOC shall require and (without limitation) promotional materials and shall provide copies of such materials to the IOC on a regular basis.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > маркетинговый архив
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10 рекламні матеріали
promotional literature; sales literature; marketing materials -
11 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
12 verkaufsfördernd
verkaufsfördernd adj V&M promotional* * *adj <V&M> promotional* * *verkaufsfördernd
promotional;
• verkaufsförderndes Ereignis sales event;
• verkaufsfördernde Gesamtmaßnahmen für einen Artikel marketing of an article;
• verkaufsfördernde Idee promotional idea (US);
• verkaufsfördernde Maßnahmen promotional support (US);
• verkaufsfördernde Mittel sales promotion aids;
• verkaufsfördernde Strategie promotional strategy. -
13 Maßnahme
Maßnahme f 1. BÖRSE move; 2. GEN, V&M measure • Maßnahmen ergreifen 1. GEN take measures, take action, take steps; 2. MGT take action; 3. RECHT take measures • Maßnahmen ergreifen gegen GEN counteract, take action against, take measures against • Maßnahmen treffen gegen GEN provide against, take action against, take measures against* * *f 1. < Börse> move; 2. <Geschäft, V&M> measure ■ Maßnahmen ergreifen 1. < Geschäft> take measures, take action, take steps; 2. < Mgmnt> take action; 3. < Recht> take measures ■ Maßnahmen ergreifen gegen < Geschäft> counteract, take action against, take measures against ■ Maßnahmen treffen gegen < Geschäft> provide against, take action against, take measures against* * *Maßnahme
measure, step, action, proceeding, provision, arrangement;
• als vorübergehende Maßnahme as a temporary measure;
• absatzwirtschaftliche Maßnahmen marketing transactions (operations);
• Arbeit ersparende Maßnahmen labo(u)r-saving devices, motion economy (US);
• arbeitsmarktpolitische Maßnahmen labo(u)r-market policy measures;
• arbeitsrechtliche Maßnahme labo(u)r law measure;
• aufwertungsähnliche Maßnahmen quasi-revaluation measures;
• außerordentliche Maßnahmen emergency measures;
• behördliche Maßnahmen administrative measures;
• beschäftigungsfördernde Maßnahmen employment-promoting measures;
• beschäftigungspolitische Maßnahmen employment-generating policies;
• bevölkerungspolitische Maßnahmen demographic measures;
• bewusstseinsbildende Maßnahme measure to increase awareness;
• binnenwirtschaftliche Maßnahmen domestic measures;
• budgetäre Maßnahmen budgetary measures;
• deflationäre Maßnahmen deflationary measures;
• dirigistische Maßnahmen planned measures;
• disziplinarrechtliche Maßnahme disciplinary law measure;
• durchgreifende Maßnahmen drastic (sweeping) measures;
• einkommenssteigernde Maßnahmen income-generating policies;
• einkommensunterstützende Maßnahmen income support;
• falsche Maßnahmen false steps;
• finanzielle Maßnahmen financial measures;
• finanzpolitische Maßnahmen measures of fiscal policy;
• fiskalpolitische Maßnahmen fiscal policy;
• flankierende Maßnahmen accompanying (flanking) measures;
• Frieden schaffende Maßnahme peacemaking measure;
• friedenserhaltende Maßnahme peacekeeping measure;
• geeignete Maßnahmen proper (appropriate) measures;
• gefährliche Maßnahmen edge tool;
• verschärfte geldmarkttechnische Maßnahmen clampdown on money;
• geldpolitische Maßnahmen monetary policy devices;
• handelspolitische Maßnahmen trade measures;
• haushaltspolitische Maßnahmen budgetary policies;
• inflationäre Maßnahmen inflationary policy;
• investitionspolitische Maßnahmen measures in the fields of capital investment;
• konjunkturdämpfende Maßnahmen anticyclical (countercyclical) measures;
• konjunkturfördernde Maßnahmen stimulatory measures;
• konjunkturpolitische Maßnahmen economic policy measures;
• konjunkturunwirksame Maßnahmen cyclical maladjustment;
• kostensenkende Maßnahmen cost-cutting measures;
• verstärkte krediterschwerende Maßnahmeen tightening of its credit hold;
• kurzfristige Maßnahmen short-term measures;
• landwirtschaftlich-ökologische Maßnahmen agri-environmental measures;
• liquiditätspolitische Maßnahmen policy of active ease;
• marktkonforme Maßnahmen [anti]cyclical measures;
• marktwirtschaftliche Maßnahmen marketing operations;
• nachfragesteigernde Maßnahmen demand-pull measures;
• organisatorische Maßnahmen organizational measures;
• panikartige Maßnahmen panicky measures;
• präventive Maßnahmen preventive measures;
• preisstabilisierende Maßnahmen holding the line;
• protektionistische Maßnahmen protectionist activities, (EU) protectionist attitudes (steps);
• schutzzöllnerische Maßnahmen protectionist activities;
• steuernaufbringende Maßnahmen revenue raisers;
• restriktive steuerpolitische Maßnahmen restrictive fiscal policy;
• steuertechnische Maßnahmen fiscal techniques;
• streikähnliche Maßnahmen strike-like tactics;
• streikbrechende Maßnahmen strike-breaking activities;
• strukturpolitische Maßnahmen (EU) structural policies;
• verkaufsfördernde Maßnahmen promotional support;
• vertrauensbildende Maßnahme confidence-building measure;
• verwaltungstechnische Maßnahmen administrative measures;
• vorbereitende Maßnahmen preliminary measures;
• vorbeugende Maßnahmen preventive steps (measures), preventions;
• währungspolitische Maßnahmen monetary measures;
• währungstechnische Maßnahmen monetary techniques;
• wettbewerbsbeschränkende Maßnahmen restrictive practices;
• wirtschaftliche Maßnahmen economic regulations;
• Maßnahmen zur Absatzsteigerung sales promotional efforts (practices) (US);
• Maßnahmen zur Ausbildungsförderung training assistance measures;
• Maßnahmen zur Bekämpfung (Beseitigung) der Arbeitslosigkeit anti-unemployment measures, unemployment relief;
• arbeitsmarktpolitische Maßnahmen zur Bekämpfung der Arbeitslosigkeit labo(u)r-market policies to combat unemployment;
• Maßnahmen der Betriebsleitung managerial decisions;
• Maßnahmen zur Energieeinsparung energy conservation measures;
• Maßnahmen zur Erhaltung des Arbeitsplatzes jobholder actions;
• Maßnahmen zur laufenden Fertigungskontrolle control engineering;
• geldpolitische Maßnahmen des Finanzministeriums treasury directives (Br.);
• sehr zurückhaltende beschäftigungspolitische Maßnahmen der öffentlichen Hand tight public sector employment policy;
• drastische (rigorose) Maßnahmen zur Inflationsbekämpfung drastic measures to cure inflation;
• Maßnahmen gegen die Luftverschmutzung smoke abatement;
• Maßnahmen zur Neuordnung des Geldwesens monetary-reform measures;
• Maßnahmen zur Rezessionsbekämpfung antirecession package;
• beschaffungspolitische Maßnahmen des Staates government procurement policy;
• durchgreifende Maßnahmen gegen Steuerhinterziehungen crackdown on tax evasion;
• Maßnahmen zur Verringerung von Auslandsinvestitionen disinvestment measures;
• Maßnahmen zur Warenbewirtschaftung rationing arrangements;
• Maßnahmen im Zahlungsverkehr exchange action;
• Maßnahmen beschließen to pass measures;
• gesetzliche Maßnahmen durchführen to put through a measure of legislation;
• äußerste Maßnahmen ergreifen to proceed to extremities;
• unzulängliche Maßnahmen ergreifen to send a boy to mill (coll.);
• unpopuläre Maßnahmen in Kauf nehmen to face up to unpopularity;
• liquiditätspolitische Maßnahmen treffen to build liquidity;
• Maßnahmen zur konjunkturellen Belebung treffen to boost the stagnant economy;
• Maßnahmen gegen den Höchstverbrauch treffen to cope with peak consumption;
• erforderliche Maßnahmen veranlassen to take the necessary steps. -
14 рекламные материалы
1) General subject: publicity man (статьи, фильмы и т.п.)2) Economy: dealer aids (образцы, каталоги, брошюры и т.п.), promotional materials (способствующие продвижению товара)3) Cinema: promotional material4) Advertising: advertising aids, communication material5) Business: sales literature7) Makarov: publicity hound (статьи, фильмы и т.п.)8) Marketology: (как правило, печатные) collateral9) Microsoft: ad materialsУниверсальный русско-английский словарь > рекламные материалы
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15 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
16 рекламная деятельность
1) Economy: advertising activity, promotional activity, publicity activity2) Perfume: advertizing3) Advertising: advertising operation4) Business: advertising activities, advertising effort5) SAP. advertising affairsУниверсальный русско-английский словарь > рекламная деятельность
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17 стимулирование сбыта
1) Commerce: marketing promotion2) Economy: promotion of sales, promotional effort, sales promotion, selling inducements, trade promotion3) Business: sale promotion, sales promoting4) EBRD: marketing, promotion, purchaser motivationУниверсальный русско-английский словарь > стимулирование сбыта
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18 ricerca
f (pl -che) researchdi persona scomparsa, informazione et cetera search (di for)education projectalla ricerca di in search of* * *ricerca s.f.1 search; quest: la ricerca della merce rubata fu inutile, the search for the stolen goods was fruitless // alla ricerca di, in search of: corsi alla ricerca di un dottore, I ran to find a doctor; è sempre alla ricerca dell'interesse personale, he always has an eye to his own interest; siamo alla ricerca di qlco., we are in search of sthg. (o fam. we are on the lookout for sthg.); sono alla ricerca di un libro che gli possa interessare, I'm on the lookout for a book that might interest him; partire alla ricerca di un tesoro, to set off in quest (o in search) of treasure; andare alla ricerca di un impiego, to seek employment2 ( il perseguire) pursuit: la ricerca della felicità, the pursuit of happiness; la ricerca del sapere, the pursuit of knowledge; la ricerca della verità, the search after truth // alla ricerca di, in pursuit of: è venuto in Italia alla ricerca delle sue origini, he came to Italy in pursuit of his origins3 ( a carattere scientifico) research: ricerche nucleari, nuclear research (es); ricerche scientifiche, storiche, scientific, historical research (es); laboratorio di ricerche, research laboratory; lavoro di ricerca, research work; dedicò tutta la sua vita alla ricerca scientifica, he devoted all his life to scientific research; fece lunghe ricerche sulle cause di questo male, he carried out lengthy research into the causes of this disease; le sue ricerche non sono state fruttuose, his researches have not been successful; proseguire le ricerche sul cancro, to continue research on cancer; ( a scuola) la classe sta facendo una ricerca sul razzismo, the class are doing a project on racism // (econ.): ricerca e sviluppo, research and development; ricerca di mercato, market research; ricerca di base, basic research; ricerca pubblicitaria, promozionale, advertising, promotional research; ricerca a tavolino, desk research; ricerca di marketing, marketing research; ricerca motivazionale, motivational research4 ( indagine) investigation, inquiry: con ulteriori ricerche scoprì che..., on further investigation he discovered that...; fare delle ricerche su qlco., to make inquiries about sthg.; interrompere le ricerche sul caso di omicidio, to interrupt the investigations into the murder case6 (inform.) research; retrieval: ricerca operativa, operating logic; ricerca di guasto, trouble hunting; ricerca e correzione del guasto, trouble shooting; ricerca e correzione degli errori, (IBM) debugging; ricerca di informazioni, computer-assisted retrieval (abbr. CAR).* * *1) (studio) research (su into, on); (risultato dello studio) study, survey, piece of researchricerca sul campo — field study, fieldwork
fare una ricerca su qcs. — to make a study on sth.
centro, laboratorio, gruppo di ricerca — research centre, laboratory, unit
2) (perlustrazione) search, researches pl.3) (il cercare) research, quest, pursuitla ricerca della felicità, della verità — the pursuit of happiness, the quest for truth
essere alla ricerca di — to be looking for [casa, lavoro]
4) (indagine) investigation, inquiry5) scol. (research) project, topic6) inform. search, look-up•* * *ricercapl. - che /ri't∫erka, ke/sostantivo f.1 (studio) research (su into, on); (risultato dello studio) study, survey, piece of research; ricerca sul campo field study, fieldwork; fare una ricerca su qcs. to make a study on sth.; sta facendo (delle) -che sul cancro she's doing some research on cancer; centro, laboratorio, gruppo di ricerca research centre, laboratory, unit2 (perlustrazione) search, researches pl.; dopo due ore di ricerca after a two-hour search; partecipare alle -che to take part in the search3 (il cercare) research, quest, pursuit; la ricerca della felicità, della verità the pursuit of happiness, the quest for truth; essere alla ricerca di to be looking for [casa, lavoro]; alla ricerca di una soluzione in (the) search of a solution4 (indagine) investigation, inquiry; faremo -che più approfondite we will inquire further into the matter5 scol. (research) project, topic6 inform. search, look-up; motore di ricerca search enginericerca di mercato market research; ricerca scientifica scientific research; ricerca spaziale space research. -
19 mix
mix s.m.1 (econ.) mix: mix di prodotti, product mix; mix delle vendite, sales mix; mix del marketing, marketing mix; mix promozionale, promotional mix2 (mus.) mix. -
20 мероприятия партнера на объекте
мероприятия партнера на объекте
Любые разрешенные договором формы присутствия маркетинг-партнера Игр на объекте, как правило, предусматривающие выполнение партнером определенных функций. В функции партнера обычно входит предоставление товаров и услуг спортсменам, официальным лицам, журналистам и зрителям или общее содействие в организации Игр и проведении различных мероприятий. К мероприятиям партнера на объектах также относятся разрешенные договором информационно-рекламные мероприятия и мероприятия маркетинг-партнера Игр по обслуживанию почетных гостей на объекте.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
partner on-site activities
Any contractually permitted, usually functional presence that a Games marketing partner may have at a venue. These partner functions usually consist in providing products and services to athletes, officials, journalists, and spectators, or generally lending support to staging of the Games or running of operations. Partner on-site activities also include the contractually acceptable promotional or hospitality activities that an official Games marketing partner conducts at a site.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > мероприятия партнера на объекте
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